Use Words to Unite

"Democracy is at its best when its practitioners use language to unite and explain rather than to divide and attack," advises Frank Luntz, author of Words That Work.

There is nothing quite so tempting for people on opposite sides of an issue to do than start attacking the opponent with word darts. Yet, this ineffective tactic needs to be avoided at all costs. First, it divides. Second, it inhibits the possibility of an intelligent debate about the issue. Third, it keeps people from working together and coming to a workable agreement. Fourth, the general public will eventually see this pettiness for what it is and withdraw their support.

When using this tactic one must not be deceived by the heads nodding in agreement. Those nodding heads already agree with you. They aren't the ones who need to be convinced.

It's true that the other side may never be convinced, but what is it that we want to achieve? --A win-lose situation or a win-win situation? And we need to ask ourselves, "Who do we want to win?" An example would be bilingual education. After the dust settles, who wins or loses from the debate? The answer is a child and his/her education.

If all debate can start from a bottom line premise, then it is a whole lot easier to arrive at that THIRD SPACE which is a win-win situation for everyone. When we run into problems is when the different sides have different bottom lines. Even in these scenarios it is critical to start the debate from a place of agreement.

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